Salesforce Marketing cloud
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.
Dynamic Sender profile
Personalizing the sender(From) address based on the subscriber info
There are many ways to personalize the "from" and "reply to" address. We have described few scenarios below.
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Journey Builder Wait Activities
Wait Activity is one of the flow control activity in Journey Builder.
Wait activity holds the customers for a certain amount of time before they move to the next activity.
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Journey Builder Path Optimizer
Path optimizer helps you to control the flow of the subscribers within the journey builder.
This basically helps the marketer to test multiple variants of the email.
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Wait Until API Event Activity
Use the Wait Until API Event activity to allow an external event to trigger an action mid-journey.
Allow an external event to trigger an action mid-journey to provide contacts a real-time experience. Before moving on to the next action in a journey, configure the Wait Until API Event activity to hold contacts until an event occurs, such as a purchase or loan application.
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Automation Data Views
We can get the details of the automations with the use of two data views. _AutomationInstance and _AutomationActivityInstance
Automation data views are pre-built views in the Marketing Cloud that provide information about automations. These views can be used to get the status of the automation.
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